# iMessage

{% hint style="info" %}
*This feature is currently in* ***beta*** *and is not yet generally available. If you're interested in sending iMessages and want to participate in our beta program, please reach out to your account manager to notify them of your interest.*
{% endhint %}

## What is iMessage?

iMessage is Apple's proprietary, free, and encrypted messaging service for sending text, photos, videos, and more between Apple devices (iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro) using Wi-Fi or cellular data. Known for its "blue bubbles",  with iMessage users can send and receive messages with each other, similar to SMS, MMS, or email. iMessage is a secure message ecosystem, with high user trust for sending and receiving iMessages. It is estimated that there are over one billion iMessage users across the globe.

### Advantages of iMessage

Globally iMessage has become a highly trusted method of communication due to its security features and ubiquity. iMessages can have a broader reach and better engagement by using an identity synonymous with your brand. 

iMessage also has a much higher throughput in terms of media sizes for attachments, which enables higher resolution photos and even videos.

## How to send iMessages with Mobile Text Alerts

<figure><img src="https://879775583-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FM0P3gHFFZE4c6PMaPvHm%2Fuploads%2Ff7yJk4b7Z5TcbiFUXsKX%2Fimessage_Image_01_3_30bfaebb1b.webp?alt=media&#x26;token=b3764563-49c4-42cc-b2d8-4086a3d4818c" alt=""><figcaption><p>Steps to sending iMessages with Mobile Text Alerts</p></figcaption></figure>

<table data-view="cards"><thead><tr><th></th><th data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Step 1: Get a registered Sender Identity</strong></td><td><a href="../tutorials/message-sending/send-an-imessage/sender-identity">sender-identity</a></td></tr><tr><td><strong>Step 2: Receive opt-in consent for your subscribers</strong></td><td><a href="../tutorials/message-sending/send-an-imessage/subscriber-opt-in">subscriber-opt-in</a></td></tr><tr><td><strong>Step 3: Send iMessages to opted in subscribers</strong></td><td><a href="../tutorials/message-sending/send-an-imessage/send-imessages">send-imessages</a></td></tr><tr><td><strong>Step 4: SMS Fallback for failed iMessage sends</strong></td><td><a href="../tutorials/message-sending/send-an-imessage/sms-fallback">sms-fallback</a></td></tr></tbody></table>


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